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Certified Digital Marketing Specialist Certification

Digital Industry will produce more than 20 lakh job in India by 2020

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Prev Driving traffic from Social Media networks

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Course Content

Total learning: 61 lessons Time: 110 hours

Digital Marketing Foundation 0/4
- Lecture1.1
  
  Introduction to Digital Marketing
- Lecture1.2
  
  Defining objectives
- Lecture1.3
  
  Techniques and integrating it in overall marketing strategy
- Lecture1.4
  
  Understanding the Digital Marketing process
Online Presence & Visibility 0/6
- Lecture2.1
  
  Introduction of Internet and websites
- Lecture2.2
  
  Types of websites
- Lecture2.3
  
  Building website: domain names and hosting
- Lecture2.4
  
  Planning and objective setting
- Lecture2.5
  
  Integrating all engagement mediums
- Lecture2.6
  
  Practical demonstration of how best website is created using wordpress
Search Engine Optimization 0/7
- Lecture3.1
  
  Introduction to Search Engine Optimization(SEO)
- Lecture3.2
  
  SERP
- Lecture3.3
  
  Keywords planning and research
- Lecture3.4
  
  Website traffic planning
- Lecture3.5
  
  On Page optimization
- Lecture3.6
  
  Off Page optimization
- Lecture3.7
  
  Importance of domain and page authority
Social Media Marketing 0/4
- Lecture4.1
  
  Understanding social media strategy (Facebook, Twitter, Linkedin, Pinterest, Youtube, Instagram)
- Lecture4.2
  
  Impact of social media on all areas of business, for small business
- Lecture4.3
  
  Understanding engagement and social presence
- Lecture4.4
  
  Driving traffic from Social Media networks
Google Adwords 0/14
- Lecture5.1
  
  Google Adwords Fundamentals
- Lecture5.2
  
  Search engine and traffic
- Lecture5.3
  
  creating google adword account and its structure
- Lecture5.4
  
  Search and display network
- Lecture5.5
  
  Bid strategy
- Lecture5.6
  
  Adwords algorithm
- Lecture5.7
  
  Campaign Setup
- Lecture5.8
  
  Tracking Performance/Conversion
- Lecture5.9
  
  Optimizing Ad copy
- Lecture5.10
  
  Creating Display Campaign
- Lecture5.11
  
  Optimizing Display Campaign
- Lecture5.12
  
  Ad Extension and Match types
- Lecture5.13
  
  Shopping Ads
- Lecture5.14
  
  Re-marketing
Web Analytics 0/11
- Lecture6.1
  
  Google Analytics
- Lecture6.2
  
  Quantitative and Qualitative data
- Lecture6.3
  
  Competitor data
- Lecture6.4
  
  Customer intent
- Lecture6.5
  
  Setting up goals
- Lecture6.6
  
  Know about visitors demographic
- Lecture6.7
  
  Setting up Google analytics account
- Lecture6.8
  
  Understanding goals and conversions
- Lecture6.9
  
  Bounce rates
- Lecture6.10
  
  Integrating with Adwords
- Lecture6.11
  
  Measuring campaign performance
Email Marketing 0/9
- Lecture7.1
  
  Introduction to E-mail
- Lecture7.2
  
  Best profitable platform
- Lecture7.3
  
  Types of E-mail Marketing
- Lecture7.4
  
  Problem and issues with Email Marketing
- Lecture7.5
  
  its critical elements
- Lecture7.6
  
  Cyber laws
- Lecture7.7
  
  Creating a broadcast e-mail
- Lecture7.8
  
  Technology of Email marketing
- Lecture7.9
  
  About spamming and techniques to avoid it
Mobile Marketing 0/3
- Lecture8.1
  
  Introduction to Mobile Marketing
- Lecture8.2
  
  Advertising on Mobile apps
- Lecture8.3
  
  Mobile Marketing measurement and Analytics
Digital Marketing Campaign 0/2
- Lecture9.1
  
  Learn to design a Digital Marketing campaign
- Lecture9.2
  
  Execution strategy that includes all the channels
Case Study 0/1
- Lecture10.1
  
  Learn from successful Digital Marketing campaigns