Course Content
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Digital Marketing Foundation
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Online Presence & Visibility
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Search Engine Optimization
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Social Media Marketing
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Google Adwords
- Google Adwords Fundamentals
- Search engine and traffic
- creating google adword account and its structure
- Search and display network
- Bid strategy
- Adwords algorithm
- Campaign Setup
- Tracking Performance/Conversion
- Optimizing Ad copy
- Creating Display Campaign
- Optimizing Display Campaign
- Ad Extension and Match types
- Shopping Ads
- Re-marketing
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Web Analytics
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Email Marketing
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Mobile Marketing
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Digital Marketing Campaign
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Case Study