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    Certified Digital Marketing Specialist Certification

    Course Content

    Total learning: 61 lessons Time: 110 hours

    • Digital Marketing Foundation  0/4

      • Lecture1.1
        Introduction to Digital Marketing
      • Lecture1.2
        Defining objectives
      • Lecture1.3
        Techniques and integrating it in overall marketing strategy
      • Lecture1.4
        Understanding the Digital Marketing process

    • Online Presence & Visibility  0/6

      • Lecture2.1
        Introduction of Internet and websites
      • Lecture2.2
        Types of websites
      • Lecture2.3
        Building website: domain names and hosting
      • Lecture2.4
        Planning and objective setting
      • Lecture2.5
        Integrating all engagement mediums
      • Lecture2.6
        Practical demonstration of how best website is created using wordpress

    • Search Engine Optimization  0/7

      • Lecture3.1
        Introduction to Search Engine Optimization(SEO)
      • Lecture3.2
        SERP
      • Lecture3.3
        Keywords planning and research
      • Lecture3.4
        Website traffic planning
      • Lecture3.5
        On Page optimization
      • Lecture3.6
        Off Page optimization
      • Lecture3.7
        Importance of domain and page authority

    • Social Media Marketing  0/4

      • Lecture4.1
        Understanding social media strategy (Facebook, Twitter, Linkedin, Pinterest, Youtube, Instagram)
      • Lecture4.2
        Impact of social media on all areas of business, for small business
      • Lecture4.3
        Understanding engagement and social presence
      • Lecture4.4
        Driving traffic from Social Media networks

    • Google Adwords  0/14

      • Lecture5.1
        Google Adwords Fundamentals
      • Lecture5.2
        Search engine and traffic
      • Lecture5.3
        creating google adword account and its structure
      • Lecture5.4
        Search and display network
      • Lecture5.5
        Bid strategy
      • Lecture5.6
        Adwords algorithm
      • Lecture5.7
        Campaign Setup
      • Lecture5.8
        Tracking Performance/Conversion
      • Lecture5.9
        Optimizing Ad copy
      • Lecture5.10
        Creating Display Campaign
      • Lecture5.11
        Optimizing Display Campaign
      • Lecture5.12
        Ad Extension and Match types
      • Lecture5.13
        Shopping Ads
      • Lecture5.14
        Re-marketing

    • Web Analytics  0/11

      • Lecture6.1
        Google Analytics
      • Lecture6.2
        Quantitative and Qualitative data
      • Lecture6.3
        Competitor data
      • Lecture6.4
        Customer intent
      • Lecture6.5
        Setting up goals
      • Lecture6.6
        Know about visitors demographic
      • Lecture6.7
        Setting up Google analytics account
      • Lecture6.8
        Understanding goals and conversions
      • Lecture6.9
        Bounce rates
      • Lecture6.10
        Integrating with Adwords
      • Lecture6.11
        Measuring campaign performance

    • Email Marketing  0/9

      • Lecture7.1
        Introduction to E-mail
      • Lecture7.2
        Best profitable platform
      • Lecture7.3
        Types of E-mail Marketing
      • Lecture7.4
        Problem and issues with Email Marketing
      • Lecture7.5
        its critical elements
      • Lecture7.6
        Cyber laws
      • Lecture7.7
        Creating a broadcast e-mail
      • Lecture7.8
        Technology of Email marketing
      • Lecture7.9
        About spamming and techniques to avoid it

    • Mobile Marketing  0/3

      • Lecture8.1
        Introduction to Mobile Marketing
      • Lecture8.2
        Advertising on Mobile apps
      • Lecture8.3
        Mobile Marketing measurement and Analytics

    • Digital Marketing Campaign  0/2

      • Lecture9.1
        Learn to design a Digital Marketing campaign
      • Lecture9.2
        Execution strategy that includes all the channels

    • Case Study  0/1

      • Lecture10.1
        Learn from successful Digital Marketing campaigns
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