Certified Ecommerce Specialist

Certified Ecommerce Specialist (CES) is the most important industry recognized certification for Ecommerce professionals.

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Course Content

Total learning: 82 lessons Time: 40 hours

Overview of Electronic Commerce 0/2
- Lecture1.1
  
  E-Commerce Industry in India
- Lecture1.2
  
  Future of E-commerce and Opportunities
Ecommerce: Mechanisms, Infrastructure and Tools 0/5
- Lecture2.1
  
  An overview
- Lecture2.2
  
  E-marketplaces
- Lecture2.3
  
  Customer Shopping Mechanisms: Storefronts, Mall and Portals
- Lecture2.4
  
  Merchant Solutions: Ecatalogs, Search Engine and Shopping Carts
- Lecture2.5
  
  Auctions, Bartering and Negotiating Online
Retailing in Ecommerce 0/6
- Lecture3.1
  
  Etailing Business Models
- Lecture3.2
  
  Warehousing, Marketplace and Dropshipping Model
- Lecture3.3
  
  Travel and Tourism
- Lecture3.4
  
  Employment placement and Job market online
- Lecture3.5
  
  Real Estate, Insurance and Stock Trading Online
- Lecture3.6
  
  Banking and Personal Finance
B2B Ecommerce 0/2
- Lecture4.1
  
  Concepts, Characteristics and Models of B2B Ecommerce
- Lecture4.2
  
  B2B Portals and Directories
M-Commerce 0/1
- Lecture5.1
  
  Drivers of Mcommerce
Preparing your Business for Ecommerce 0/6
- Lecture6.1
  
  Market research for product selection
- Lecture6.2
  
  Inventory management and designing SKU for products
- Lecture6.3
  
  Images for the products
- Lecture6.4
  
  Creating catalogs of your products
- Lecture6.5
  
  People you need to hire to run operations
- Lecture6.6
  
  Tie ups with partners for logistics, and other functions
Online Selling in Action- Selling on your own Branded Store 0/2
- Lecture7.1
  
  Ecommerce Store Planning
- Lecture7.2
  
  Build your own Ecommerce Store
Online Selling in Action- Selling on Ecommerce Marketplaces 0/5
- Lecture8.1
  
  Understanding about existing Ecommerce player – Amazon
- Lecture8.2
  
  Register your business for selling online
- Lecture8.3
  
  Product cataloging and listing
- Lecture8.4
  
  Managing inventory and orders
- Lecture8.5
  
  Understanding platform specific policies
Understanding Pricing Strategy 0/2
- Lecture9.1
  
  Understanding different components of price
- Lecture9.2
  
  How to decide selling price of the product
Sales Boost 0/4
- Lecture10.1
  
  Automated Pricing
- Lecture10.2
  
  Promotions
- Lecture10.3
  
  Sponsored Ads
- Lecture10.4
  
  Buybox Percentage
Online Marketing for Ecommerce 0/5
- Lecture11.1
  
  Understanding Digital Marketing Strategy process 30 min
- Lecture11.2
  
  Setting up goals and objectives for Digital Marketing viz. Lead Generation, Branding, Driving Traffic to Website, Blogging
- Lecture11.3
  
  Product Selection and Target audience
- Lecture11.4
  
  Components of Digital Marketing
- Lecture11.5
  
  Tools to help you in competitive analysis
Social Media Marketing for Ecommerce 0/4
- Lecture12.1
  
  Facebook Marketing
- Lecture12.2
  
  Twitter Marketing
- Lecture12.3
  
  Linkedin Marketing
- Lecture12.4
  
  Youtube Marketing
Online Advertising for Ecommerce 0/6
- Lecture13.1
  
  Creating a media plan for online advertising
- Lecture13.2
  
  Introduction to Campaign Structure and Media plan
- Lecture13.3
  
  Integrating Google Analytics to website for managementand analytics
- Lecture13.4
  
  Campaign tracking aligning to media plan
- Lecture13.5
  
  PPC for Ecommerce
- Lecture13.6
  
  Google Adwords – Display Ads, Shopping Ads, Video Ads, Facebook Ads, Linkedin Ads
Content Marketing 0/3
- Lecture14.1
  
  Writing SEO Optimized content for website and product catalog
- Lecture14.2
  
  Creating Product Titles and Product Description
- Lecture14.3
  
  Writing Blogs and Articles
Affiliate Marketing 0/3
- Lecture15.1
  
  Learn how Affiliate Marketing works
- Lecture15.2
  
  Affiliate Marketing to earn money
- Lecture15.3
  
  Affiliate Marketing Platforms- AmazonAssociates, Vcommission
Marketing Automation 0/4
- Lecture16.1
  
  Benefits of Marketing Automation
- Lecture16.2
  
  How Marketing Automation works ?
- Lecture16.3
  
  Generating Leads to Sales Conversion
- Lecture16.4
  
  Using Zapier for Marketing Automation
Growth Hacking 0/3
- Lecture17.1
  
  What is Growth Hanking?
- Lecture17.2
  
  How you can leverage Growth Hacking to build a profitable Ecommerce Business?
- Lecture17.3
  
  Case Studies: Growth Hacking
Ecommerce Security and Fraud Protection 0/4
- Lecture18.1
  
  Security Issues and Landscape
- Lecture18.2
  
  Technical Attack Methods
- Lecture18.3
  
  Securing Ecommerce Networks
- Lecture18.4
  
  Digital Security Certificates
Cross Border Ecommerce 0/4
- Lecture19.1
  
  What is Cross Border Ecommerce ?
- Lecture19.2
  
  Challenge of Cross Border Ecommerce
- Lecture19.3
  
  Pre-requisites for Cross Border Ecommerce ?
- Lecture19.4
  
  Understanding Import Export for Ecommerce
Managing Ecommerce Operations 0/5
- Lecture20.1
  
  Defining KPIs for Ecommerce
- Lecture20.2
  
  Ensuring Customer Delight
- Lecture20.3
  
  Managing Supply Chain Management for Ecommerce
- Lecture20.4
  
  Inventory Management
- Lecture20.5
  
  Handling Customer issues
Strategy for Ecommerce 0/1
- Lecture21.1
  
  Making the venture successful
E-commerce Payment System 0/2
- Lecture22.1
  
  Using Payment cards online
- Lecture22.2
  
  Integrating with E-Commerce site
Legal and Regulatory Framework 0/3
- Lecture23.1
  
  Overview
- Lecture23.2
  
  Do’s and Don’ts
- Lecture23.3
  
  GST for Ecommerce

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Certified Ecommerce Specialist

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Course Content

Overview of Electronic Commerce 0/2

Ecommerce: Mechanisms, Infrastructure and Tools 0/5

Retailing in Ecommerce 0/6

B2B Ecommerce 0/2

M-Commerce 0/1

Preparing your Business for Ecommerce 0/6

Online Selling in Action- Selling on your own Branded Store 0/2

Online Selling in Action- Selling on Ecommerce Marketplaces 0/5

Understanding Pricing Strategy 0/2

Sales Boost 0/4

Online Marketing for Ecommerce 0/5

Social Media Marketing for Ecommerce 0/4

Online Advertising for Ecommerce 0/6

Content Marketing 0/3

Affiliate Marketing 0/3

Marketing Automation 0/4

Growth Hacking 0/3

Ecommerce Security and Fraud Protection 0/4

Cross Border Ecommerce 0/4

Managing Ecommerce Operations 0/5

Strategy for Ecommerce 0/1

E-commerce Payment System 0/2

Legal and Regulatory Framework 0/3