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    Certified Ecommerce Specialist

    Course Content

    Total learning: 82 lessons Time: 40 hours

    • Overview of Electronic Commerce  0/2

      • Lecture1.1
        E-Commerce Industry in India
      • Lecture1.2
        Future of E-commerce and Opportunities

    • Ecommerce: Mechanisms, Infrastructure and Tools  0/5

      • Lecture2.1
        An overview
      • Lecture2.2
        E-marketplaces
      • Lecture2.3
        Customer Shopping Mechanisms: Storefronts, Mall and Portals
      • Lecture2.4
        Merchant Solutions: Ecatalogs, Search Engine and Shopping Carts
      • Lecture2.5
        Auctions, Bartering and Negotiating Online

    • Retailing in Ecommerce  0/6

      • Lecture3.1
        Etailing Business Models
      • Lecture3.2
        Warehousing, Marketplace and Dropshipping Model
      • Lecture3.3
        Travel and Tourism
      • Lecture3.4
        Employment placement and Job market online
      • Lecture3.5
        Real Estate, Insurance and Stock Trading Online
      • Lecture3.6
        Banking and Personal Finance

    • B2B Ecommerce  0/2

      • Lecture4.1
        Concepts, Characteristics and Models of B2B Ecommerce
      • Lecture4.2
        B2B Portals and Directories

    • M-Commerce  0/1

      • Lecture5.1
        Drivers of Mcommerce

    • Preparing your Business for Ecommerce  0/6

      • Lecture6.1
        Market research for product selection
      • Lecture6.2
        Inventory management and designing SKU for products
      • Lecture6.3
        Images for the products
      • Lecture6.4
        Creating catalogs of your products
      • Lecture6.5
        People you need to hire to run operations
      • Lecture6.6
        Tie ups with partners for logistics, and other functions

    • Online Selling in Action- Selling on your own Branded Store  0/2

      • Lecture7.1
        Ecommerce Store Planning
      • Lecture7.2
        Build your own Ecommerce Store

    • Online Selling in Action- Selling on Ecommerce Marketplaces  0/5

      • Lecture8.1
        Understanding about existing Ecommerce player – Amazon
      • Lecture8.2
        Register your business for selling online
      • Lecture8.3
        Product cataloging and listing
      • Lecture8.4
        Managing inventory and orders
      • Lecture8.5
        Understanding platform specific policies

    • Understanding Pricing Strategy   0/2

      • Lecture9.1
        Understanding different components of price
      • Lecture9.2
        How to decide selling price of the product

    • Sales Boost  0/4

      • Lecture10.1
        Automated Pricing
      • Lecture10.2
        Promotions
      • Lecture10.3
        Sponsored Ads
      • Lecture10.4
        Buybox Percentage

    • Online Marketing for Ecommerce  0/5

      • Lecture11.1
        Understanding Digital Marketing Strategy process 30 min
      • Lecture11.2
        Setting up goals and objectives for Digital Marketing viz. Lead Generation, Branding, Driving Traffic to Website, Blogging
      • Lecture11.3
        Product Selection and Target audience 
      • Lecture11.4
        Components of Digital Marketing
      • Lecture11.5
        Tools to help you in competitive analysis

    • Social Media Marketing for Ecommerce  0/4

      • Lecture12.1
        Facebook Marketing
      • Lecture12.2
        Twitter Marketing
      • Lecture12.3
        Linkedin Marketing
      • Lecture12.4
        Youtube Marketing

    • Online Advertising for Ecommerce  0/6

      • Lecture13.1
        Creating a media plan  for online advertising
      • Lecture13.2
        Introduction to Campaign Structure and Media plan
      • Lecture13.3
        Integrating Google Analytics to website for management and analytics
      • Lecture13.4
        Campaign tracking aligning to media plan
      • Lecture13.5
        PPC for Ecommerce
      • Lecture13.6
        Google Adwords – Display Ads, Shopping Ads, Video Ads, Facebook Ads, Linkedin Ads

    • Content Marketing  0/3

      • Lecture14.1
        Writing SEO Optimized content for website and product catalog
      • Lecture14.2
        Creating Product Titles and Product Description
      • Lecture14.3
        Writing Blogs and Articles

    • Affiliate Marketing   0/3

      • Lecture15.1
        Learn how Affiliate Marketing works
      • Lecture15.2
        Affiliate Marketing to earn money
      • Lecture15.3
        Affiliate Marketing Platforms- AmazonAssociates, Vcommission

    • Marketing Automation  0/4

      • Lecture16.1
        Benefits of Marketing Automation
      • Lecture16.2
        How Marketing Automation works ?
      • Lecture16.3
        Generating Leads to Sales Conversion
      • Lecture16.4
        Using Zapier for Marketing Automation

    • Growth Hacking  0/3

      • Lecture17.1
        What is Growth Hanking?
      • Lecture17.2
        How you can leverage Growth Hacking to build a profitable Ecommerce Business?
      • Lecture17.3
        Case Studies: Growth Hacking

    • Ecommerce Security and Fraud Protection  0/4

      • Lecture18.1
        Security Issues and Landscape
      • Lecture18.2
        Technical Attack Methods
      • Lecture18.3
        Securing Ecommerce Networks
      • Lecture18.4
        Digital Security Certificates

    • Cross Border Ecommerce  0/4

      • Lecture19.1
        What is Cross Border Ecommerce ?
      • Lecture19.2
        Challenge of Cross Border Ecommerce
      • Lecture19.3
        Pre-requisites for Cross Border Ecommerce ?
      • Lecture19.4
        Understanding Import Export for Ecommerce

    • Managing Ecommerce Operations  0/5

      • Lecture20.1
        Defining KPIs for Ecommerce
      • Lecture20.2
        Ensuring Customer Delight
      • Lecture20.3
        Managing Supply Chain Management for Ecommerce
      • Lecture20.4
        Inventory Management
      • Lecture20.5
        Handling Customer issues

    • Strategy for Ecommerce  0/1

      • Lecture21.1
        Making the venture successful

    • E-commerce Payment System  0/2

      • Lecture22.1
        Using Payment cards online
      • Lecture22.2
        Integrating with E-Commerce site

    • Legal and Regulatory Framework  0/3

      • Lecture23.1
        Overview
      • Lecture23.2
        Do’s and Don’ts
      • Lecture23.3
        GST for Ecommerce
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