Certified Ecommerce Specialist Certification

Course Content

Total learning: 82 lessons Time: 40 hours

Overview of Electronic Commerce 0/2
- Lecture1.1
  
  E-Commerce Industry in India
- Lecture1.2
  
  Future of E-commerce and Opportunities
Ecommerce: Mechanisms, Infrastructure and Tools 0/5
- Lecture2.1
  
  An overview
- Lecture2.2
  
  E-marketplaces
- Lecture2.3
  
  Customer Shopping Mechanisms: Storefronts, Mall and Portals
- Lecture2.4
  
  Merchant Solutions: Ecatalogs, Search Engine and Shopping Carts
- Lecture2.5
  
  Auctions, Bartering and Negotiating Online
Retailing in Ecommerce 0/6
- Lecture3.1
  
  Etailing Business Models
- Lecture3.2
  
  Warehousing, Marketplace and Dropshipping Model
- Lecture3.3
  
  Travel and Tourism
- Lecture3.4
  
  Employment placement and Job market online
- Lecture3.5
  
  Real Estate, Insurance and Stock Trading Online
- Lecture3.6
  
  Banking and Personal Finance
B2B Ecommerce 0/2
- Lecture4.1
  
  Concepts, Characteristics and Models of B2B Ecommerce
- Lecture4.2
  
  B2B Portals and Directories
M-Commerce 0/1
- Lecture5.1
  
  Drivers of Mcommerce
Preparing your Business for Ecommerce 0/6
- Lecture6.1
  
  Market research for product selection
- Lecture6.2
  
  Inventory management and designing SKU for products
- Lecture6.3
  
  Images for the products
- Lecture6.4
  
  Creating catalogs of your products
- Lecture6.5
  
  People you need to hire to run operations
- Lecture6.6
  
  Tie ups with partners for logistics, and other functions
Online Selling in Action- Selling on your own Branded Store 0/2
- Lecture7.1
  
  Ecommerce Store Planning
- Lecture7.2
  
  Build your own Ecommerce Store
Online Selling in Action- Selling on Ecommerce Marketplaces 0/5
- Lecture8.1
  
  Understanding about existing Ecommerce player – Amazon
- Lecture8.2
  
  Register your business for selling online
- Lecture8.3
  
  Product cataloging and listing
- Lecture8.4
  
  Managing inventory and orders
- Lecture8.5
  
  Understanding platform specific policies
Understanding Pricing Strategy 0/2
- Lecture9.1
  
  Understanding different components of price
- Lecture9.2
  
  How to decide selling price of the product
Sales Boost 0/4
- Lecture10.1
  
  Automated Pricing
- Lecture10.2
  
  Promotions
- Lecture10.3
  
  Sponsored Ads
- Lecture10.4
  
  Buybox Percentage
Online Marketing for Ecommerce 0/5
- Lecture11.1
  
  Understanding Digital Marketing Strategy process 30 min
- Lecture11.2
  
  Setting up goals and objectives for Digital Marketing viz. Lead Generation, Branding, Driving Traffic to Website, Blogging
- Lecture11.3
  
  Product Selection and Target audience
- Lecture11.4
  
  Components of Digital Marketing
- Lecture11.5
  
  Tools to help you in competitive analysis
Social Media Marketing for Ecommerce 0/4
- Lecture12.1
  
  Facebook Marketing
- Lecture12.2
  
  Twitter Marketing
- Lecture12.3
  
  Linkedin Marketing
- Lecture12.4
  
  Youtube Marketing
Online Advertising for Ecommerce 0/6
- Lecture13.1
  
  Creating a media plan for online advertising
- Lecture13.2
  
  Introduction to Campaign Structure and Media plan
- Lecture13.3
  
  Integrating Google Analytics to website for managementand analytics
- Lecture13.4
  
  Campaign tracking aligning to media plan
- Lecture13.5
  
  PPC for Ecommerce
- Lecture13.6
  
  Google Adwords – Display Ads, Shopping Ads, Video Ads, Facebook Ads, Linkedin Ads
Content Marketing 0/3
- Lecture14.1
  
  Writing SEO Optimized content for website and product catalog
- Lecture14.2
  
  Creating Product Titles and Product Description
- Lecture14.3
  
  Writing Blogs and Articles
Affiliate Marketing 0/3
- Lecture15.1
  
  Learn how Affiliate Marketing works
- Lecture15.2
  
  Affiliate Marketing to earn money
- Lecture15.3
  
  Affiliate Marketing Platforms- AmazonAssociates, Vcommission
Marketing Automation 0/4
- Lecture16.1
  
  Benefits of Marketing Automation
- Lecture16.2
  
  How Marketing Automation works ?
- Lecture16.3
  
  Generating Leads to Sales Conversion
- Lecture16.4
  
  Using Zapier for Marketing Automation
Growth Hacking 0/3
- Lecture17.1
  
  What is Growth Hanking?
- Lecture17.2
  
  How you can leverage Growth Hacking to build a profitable Ecommerce Business?
- Lecture17.3
  
  Case Studies: Growth Hacking
Ecommerce Security and Fraud Protection 0/4
- Lecture18.1
  
  Security Issues and Landscape
- Lecture18.2
  
  Technical Attack Methods
- Lecture18.3
  
  Securing Ecommerce Networks
- Lecture18.4
  
  Digital Security Certificates
Cross Border Ecommerce 0/4
- Lecture19.1
  
  What is Cross Border Ecommerce ?
- Lecture19.2
  
  Challenge of Cross Border Ecommerce
- Lecture19.3
  
  Pre-requisites for Cross Border Ecommerce ?
- Lecture19.4
  
  Understanding Import Export for Ecommerce
Managing Ecommerce Operations 0/5
- Lecture20.1
  
  Defining KPIs for Ecommerce
- Lecture20.2
  
  Ensuring Customer Delight
- Lecture20.3
  
  Managing Supply Chain Management for Ecommerce
- Lecture20.4
  
  Inventory Management
- Lecture20.5
  
  Handling Customer issues
Strategy for Ecommerce 0/1
- Lecture21.1
  
  Making the venture successful
E-commerce Payment System 0/2
- Lecture22.1
  
  Using Payment cards online
- Lecture22.2
  
  Integrating with E-Commerce site
Legal and Regulatory Framework 0/3
- Lecture23.1
  
  Overview
- Lecture23.2
  
  Do’s and Don’ts
- Lecture23.3
  
  GST for Ecommerce

This content is protected, please login and enroll course to view this content!

Prev E-Commerce Industry in India

Next An overview

Hello!

We are happy to see you again!

Login to your account

Register to start learning

Certified Ecommerce Specialist

Course Content

Overview of Electronic Commerce 0/2

Ecommerce: Mechanisms, Infrastructure and Tools 0/5

Retailing in Ecommerce 0/6

B2B Ecommerce 0/2

M-Commerce 0/1

Preparing your Business for Ecommerce 0/6

Online Selling in Action- Selling on your own Branded Store 0/2

Online Selling in Action- Selling on Ecommerce Marketplaces 0/5

Understanding Pricing Strategy 0/2

Sales Boost 0/4

Online Marketing for Ecommerce 0/5

Social Media Marketing for Ecommerce 0/4

Online Advertising for Ecommerce 0/6

Content Marketing 0/3

Affiliate Marketing 0/3

Marketing Automation 0/4

Growth Hacking 0/3

Ecommerce Security and Fraud Protection 0/4

Cross Border Ecommerce 0/4

Managing Ecommerce Operations 0/5

Strategy for Ecommerce 0/1

E-commerce Payment System 0/2

Legal and Regulatory Framework 0/3

Leave a Reply Cancel reply