Course Content
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Overview of Electronic Commerce
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E-Commerce Industry in India
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Future of E-commerce and Opportunities
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Ecommerce: Mechanisms, Infrastructure and Tools
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An overview
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E-marketplaces
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Customer Shopping Mechanisms: Storefronts, Mall and Portals
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Merchant Solutions: Ecatalogs, Search Engine and Shopping Carts
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Auctions, Bartering and Negotiating Online
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Retailing in Ecommerce
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Etailing Business Models
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Warehousing, Marketplace and Dropshipping Model
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Travel and Tourism
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Employment placement and Job market online
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Real Estate, Insurance and Stock Trading Online
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Banking and Personal Finance
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B2B Ecommerce
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Concepts, Characteristics and Models of B2B Ecommerce
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B2B Portals and Directories
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M-Commerce
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Drivers of Mcommerce
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Preparing your Business for Ecommerce
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Market research for product selection
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Inventory management and designing SKU for products
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Images for the products
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Creating catalogs of your products
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People you need to hire to run operations
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Tie ups with partners for logistics, and other functions
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Online Selling in Action- Selling on your own Branded Store
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Ecommerce Store Planning
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Build your own Ecommerce Store
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Online Selling in Action- Selling on Ecommerce Marketplaces
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Understanding about existing Ecommerce player – Amazon
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Register your business for selling online
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Product cataloging and listing
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Managing inventory and orders
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Understanding platform specific policies
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Understanding Pricing Strategy
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Understanding different components of price
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How to decide selling price of the product
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Sales Boost
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Automated Pricing
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Promotions
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Sponsored Ads
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Buybox Percentage
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Online Marketing for Ecommerce
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Understanding Digital Marketing Strategy process
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Setting up goals and objectives for Digital Marketing viz. Lead Generation, Branding, Driving Traffic to Website, Blogging
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Product Selection and Target audience
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Components of Digital Marketing
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Tools to help you in competitive analysis
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Social Media Marketing for Ecommerce
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Facebook Marketing
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Twitter Marketing
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Linkedin Marketing
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Youtube Marketing
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Online Advertising for Ecommerce
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Creating a media plan for online advertising
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Introduction to Campaign Structure and Media plan
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Integrating Google Analytics to website for management and analytics
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Campaign tracking aligning to media plan
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PPC for Ecommerce
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Google Adwords – Display Ads, Shopping Ads, Video Ads, Facebook Ads, Linkedin Ads
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Content Marketing
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Writing SEO Optimized content for website and product catalog
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Creating Product Titles and Product Description
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Writing Blogs and Articles
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Affiliate Marketing
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Learn how Affiliate Marketing works
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Affiliate Marketing to earn money
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Affiliate Marketing Platforms- AmazonAssociates, Vcommission
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Marketing Automation
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Benefits of Marketing Automation
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How Marketing Automation works ?
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Generating Leads to Sales Conversion
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Using Zapier for Marketing Automation
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Growth Hacking
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What is Growth Hanking?
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How you can leverage Growth Hacking to build a profitable Ecommerce Business?
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Case Studies: Growth Hacking
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Ecommerce Security and Fraud Protection
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Security Issues and Landscape
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Technical Attack Methods
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Securing Ecommerce Networks
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Digital Security Certificates
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Cross Border Ecommerce
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What is Cross Border Ecommerce ?
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Challenge of Cross Border Ecommerce
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Pre-requisites for Cross Border Ecommerce ?
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Understanding Import Export for Ecommerce
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Managing Ecommerce Operations
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Defining KPIs for Ecommerce
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Ensuring Customer Delight
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Managing Supply Chain Management for Ecommerce
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Inventory Management
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Handling Customer issues
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Strategy for Ecommerce
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Making the venture successful
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E-commerce Payment System
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Using Payment cards online
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Integrating with E-Commerce site
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Legal and Regulatory Framework
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Overview
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Do’s and Don’ts
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GST for Ecommerce
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