Course Content
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Overview of Electronic Commerce
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Ecommerce: Mechanisms, Infrastructure and Tools
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Retailing in Ecommerce
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B2B Ecommerce
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M-Commerce
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Preparing your Business for Ecommerce
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Online Selling in Action- Selling on your own Branded Store
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Online Selling in Action- Selling on Ecommerce Marketplaces
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Understanding Pricing Strategy
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Sales Boost
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Online Marketing for Ecommerce
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Social Media Marketing for Ecommerce
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Online Advertising for Ecommerce
- Creating a media plan for online advertising
- Introduction to Campaign Structure and Media plan
- Integrating Google Analytics to website for management and analytics
- Campaign tracking aligning to media plan
- PPC for Ecommerce
- Google Adwords – Display Ads, Shopping Ads, Video Ads, Facebook Ads, Linkedin Ads
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Content Marketing
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Affiliate Marketing
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Marketing Automation
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Growth Hacking
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Ecommerce Security and Fraud Protection
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Cross Border Ecommerce
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Managing Ecommerce Operations
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Strategy for Ecommerce
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E-commerce Payment System
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Legal and Regulatory Framework
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