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Google Pack: Adwords and Analytics

Course Content

Total learning: 18 lessons Time: 16 hours

Google Adwords Fundamentals 0/10
- Lecture1.1
  
  Google Adwords Fundamentals
- Lecture1.2
  
  Understanding Adwords algorithm
- Lecture1.3
  
  Campaign Setup
- Lecture1.4
  
  Tracking Performance/Conversion
- Lecture1.5
  
  Optimizing Ad copy
- Lecture1.6
  
  Creating Display Campaign
- Lecture1.7
  
  Optimizing Display Campaign
- Lecture1.8
  
  Ad Extension and Match types
- Lecture1.9
  
  Shopping Ads
- Lecture1.10
  
  Re-marketing
Google Analytics 0/8
- Lecture2.1
  
  Google Analytics Insights
- Lecture2.2
  
  Google Analytics Structure
- Lecture2.3
  
  Setting up Google analytics account
- Lecture2.4
  
  Understanding goals and conversions
- Lecture2.5
  
  Bounce rates
- Lecture2.6
  
  Integrating with Adwords
- Lecture2.7
  
  Measuring campaign performance
- Lecture2.8
  
  Optimizing campaigns

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