Course Content
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Entrepreneurship in E-Commerce We start this course with understanding the rationale behind starting your own online business. We understand everyone is excited to start their online store but it is important to understand the nuances of it. We would be covering all concepts of E-commerce while focusing on starting our online business.
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BIG idea and its Validation When we venture into the business we need an idea that can resonate the stakeholders and excite them to get into it. Before that it is important to have lot of ideas and a mind that is creative. In this part we would encourage participants to brings ideas and choose the biggest of them.
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E-commerce Marketing We know 4Ps of Marketing and planning it well is pre-requisite to penetrate market well. Here we consider Ps that must be planned before we start our online business.
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Market Analysis While we have decided to start our online business, analyzing the market would help us the build the strategy that would be improve the chances of success.
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Business Plan Finally we have come to the point where we have clear roadmap for our business and we need to bring it on the paper in structured and presentable manner. We would understand how to make a business plan.
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Business Strategy Understanding what is business strategy and developing the blueprint of success
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Company Structure Once we have our plan and strategy, now is the time to build an execution plan for it. We need to understand lot of other aspects to give the shape to our business plan
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Legal Compliances Once we have our plan and strategy, now is the time to build an execution plan for it. We need to understand lot of other aspects to give the shape to our business plan
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Designing Launchpad By now we would have got ready with a strong business plan for our venture.
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Internet, Website and online presence Now is the time for implementation of the business plan and we now learn to understand internet, website and how to build online presence.
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Online Marketing for E-Commerce • Promotion is important to sell your products through your website and we would cover how to use internet to promote your products and website.
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Affiliate Marketing You can boost your business by building affiliate network other than your direct selling approach.
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Taxation & Regulation Understanding taxation and regulation guidelines would help you to plan better and eliminate any uncertainities.
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Funds We are sure you have arranged your savings to bootstrap the business but also consider other ways to raise funds. After all it would drive your business.
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Investor Pitch This is the test of what all you have learnt till now. You need VC or not but this would help you to bring more clarity and structure to your business. You want to sell it later on.
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Case Studies
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