Digital Marketer earns up to 40 Lac as a Freelancer
Digital Marketing is a method of spreading information about the product being offered to prospective customers over the internet across multiple digital channels. The widespread trend of advertisers outsourcing their digital marketing initiatives to Freelancers has been seen over the last 3-5 years span. With the Digital Marketing industry growing big both in terms of multiple digital channels and increased adoption by marketers presents a big opportunity for the freelancers. Digital Marketer earns up to 40 Lac as a Freelancer.
Digital Marketing Statistics
It is predicted that the revenue from digital advertising will amount to 154.7 billion Indian rupees in 2019.
In the 2023 fiscal year, spending on digital advertising was forecasted to amount to around 435 billion Indian rupees.
In 2018, India had 483 million internet users. This figure is projected to grow to 666.4 million internet users in 2023. Despite the untapped potential, India already is the second-largest online market worldwide. The majority of India’s internet users are mobile phone internet users, who take advantage of cheap alternatives to expensive landline connections that require desktop PCs and infrastructure.
As of 2016, India had 320.57 million mobile phone internet users and forecasts estimate 492.68 million Indian mobile phone internet users by 2022.
Professionals adopting freelancing as a career
The traditional job market in India is changing, allowing for greater autonomy and flexibility as a Freelancer.
India has also seen tremendous growth in the number of freelancers working online. It is estimated that there are now roughly 15 million freelancers based mainly in the urban areas of India. Some experts believe the number of freelancers in India could double every five years until 2035. Freelancers have a potential of earning between Rs. 10 Lac to 20 Lac per annum that depends on the skills you have.
As a digital marketer, you should be able to design a digital marketing strategy for a brand himself, Understand the concept of Digital Marketing, various Digital Marketing Channels, and Market strategy. As a Digital Marketer, you should be able to correctly choose the Digital Marketing channel that is optimum for the product and business and integrate with the overall marketing effort.
Join Freelancing industry with your Digital Marketing skills by doing this Digital Marketing Strategy Certification Course.
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